Ajumma (아줌마) : A term used to address an adult female individual of married age and/or runs a business or restaurant. The stereotypical 'ajumma' image is that of a short, stocky, tough old woman who wears purple pants and permed hair, and has sharp elbows on the subway. The word ajumma is also used to call older women when in a restaurant or simply when getting a person's attention, but it is best to only call older women this as women of a somewhat younger age may not think of themselves as ajummas yet, especially if they are in their 30s and maybe even early 40s. A simple 저기요 is often a safer bet.