The 2006 Seoul Auto Salon was held from July 13 to July 17 at the COEX Atlantic Hall, and was open to the general public for an 8,000 won admission fee. The show was meant to highlight the Korean tuning and car audio industries, and was organized by Soeulmesse ID and the Italian magazine Libero. There were exhibits from 80 domestic companies and 20 foreign, and an estimated 150,000 attendees. There was also a racing girl contest.
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