This is a street in Apgujeong with a large number of wedding dress shops. The dresses here are more expensive than most given its location. The street stretches from Apgujeong Station, along the road past the Galleria Department Store, with another few shops to the right (south) towards Cheongdam Station on the line 7. Dresses will generally cost around 1.5 million won for domestically-made dresses, and around 2-5 million won for imported types.