Digital Exciting is the slogan for Anycall, a Korean cell-phone company.
The ad campaign was criticized in a 2005 Korea Times article, writing that "the word order is strange," and that "(it) should be Digitally Exciting or Digital Excitement" [1]. Elsewhere in the article, financial consultant Jennifer Yoon was quoted from a then-recent book: ``The ad slogan is not geared toward native English speakers because it does not convey much of anything to me. For Koreans who seem to focus more on `mood’ rather than capability or features, it may be O.K., but I have always considered it a bit strange,’’
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