Gataek massage (가택 마사지) means 'incall massage', where you go to the masseuses home. Due to the crackdown many former red light district professionals are getting one-room apartments in Nonhyeon-dong and Sinsa-dong and turning them into private massage parlors, secretly building up clientele through word-of-mouth. Their services usually cost around 100,000 won, which is more expensive than what they provided in the red-light districts (usually around 60,000 won).