Maxim is the Korean version of the popular men's magazine. It's 4,900 won at the newsstand or you can subscribe for one year at 47,000, an 11,800 won discount.
Maxim happens to have the same name as the instant coffee found throughout the country, and on Maxim's homepage the following question appears in the FAQ:
- MAXIM... 커피와는 무슨 관계죠? - Does Maxim have something to do with coffee?
- 직접적으로는 아무런 관계가 없습니다. 다만 이런 관계는 있죠. 아침에 출근해서 여유롭게 마시는 찐한 커피 한 잔처럼 대한민국 남성들의 영혼을 깨워주는각성제 역할을 하고, 하루 일과를 정리하고 마시는 향긋한 커피 한 잔처럼 일상에 풍부한 향기를 불어넣어주는 매거진. 이 정도면 커피랑 비슷한 점도 있는 게 아닐까요? There is no direct relationship, no. But in a sense we are related. Just like a nice strong cup of coffee after you get to work in the morning, we also give the men of Korea a kind of mental stimulation, and like a fragrant cup of coffee after a day's work, our magazine also adds a rich flavour to your day. If this is what you mean, then I guess we do have a lot in common with coffee, don't you think?
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