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Starbucks |
Starbucks (스타벅스) is the largest coffee chain in Korea, with a total of 200 locations in all major cities as of April 2007. The first Starbucks in Korea was opened just outside Ehwa Women's University Station, and the 200th store, located near Noksapyeong Station, celebrated its grand opening in April 2007. Starbucks in Korea was started as a partnership between the American Starbucks Corporation and Korea's Shinsegae Department Store Co. Ltd. Shinsegae handles day to day operations in Korea and pays the Starbucks Corporation 5 percent of Korean sales.
[edit] Useful words and phrases
- 일회용컵 - ilhoeyong keop (sounds more like ee-lay-yong keup when spoken fast) - disposable/plastic cup
- 머그잔 - meogeujan - mug
- 드시고 가세요? - Do you want that here?
[edit] Prices
[edit] Espresso beverages (에스프레소 음료)
 A restroom in Starbucks with Korean 화장실 on top.
| Type | Short | Tall | Grande
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| Hazelnut Caramel Mocha (헤이즐넛 카라멜 모카) | 4,800 | 5,300 | 5,800
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| White Chocolate Mocha (화이트 초콜릿 모카) | 4,800 | 5,300 | 5,800
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| Caramel Macchiato (카라멜 마키아또) | 4,300 | 4,800 | 5,300
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| Cinnamon Streusel Latte (시나몬 스트류셀 라떼) | 4,300 | 4,800 | 5,300
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| Caffé Mocha (카페 모카) | 3,800 | 4,300 | 4,800
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| Vanilla Latte (바닐라 라떼) | 3,800 | 4,300 | 4,800
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| Caffe Latte / Cappuccino (카페 라떼 / 카푸치노) | 3,300 | 3,800 | 4,300
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| Caffe Americano (카페 아메리카노) | 2,800 | 3,300 | 3,800
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[edit] Espresso
| Type | Solo | Doppio
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| Espresso (에스프레소) | 2,800 | 3,300
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[edit] Regular coffee
| Type | Short | Tall | Grande
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| Freshly Brewed Coffee (오늘의 커피) | 2,500 | 3,000 | 3,500
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[edit] Alternatives to coffee (티, 핫초콜릿, 주스)
| Type | Short | Tall | Grande
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| Green Tea Latte (그린티라떼) | 4,800 | 5,300 | 5,800
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| Tazo Chai Tea Latte (타조 차이 티 라떼) | 4,300 | 4,800 | 5,300
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| Tazo Hot Tea (타조 핫 티) | | 3,300 |
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| Hot Chocolate (핫 초콜릿) | 3,300 | 3,800 |
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| Orange Juice/Grape Juice (오렌지 주스/포도주스) | | | 3,800
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[edit] Make it your drink (취향에 맞게 주가하세요)
- Add espresso (에스프레소 샷 추가): 500 won
- Add vanilla / hazelnut / caramel syrup (바닐라, 헤이즐넛, 카라멜 시럽 추가): 500 won
- Soy milk alternative (두유 선택): 500 won
- Add caramel drizzle (카라멜 드리즐 추가): 500 won
- Add chocolate drizzle (초콜릿 드리즐 추가): 500 won
- Add whipped cream (휘핑크림 추가): 500 won
[edit] Iced beverages (아이스 음료)
| Type | Tall | Grande
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| Iced White Chocolate Mocha (아이스 화이트 초콜릿 모카) | 5,300 | 5,800
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| Iced Caramel Macchiato (아이스 카라멜 마키아또) | 4,800 | 5,300
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| Iced Caffe Mocha (아이스 카페 모카) | 4,300 | 4,800
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| Iced Vanilla Latte (아이스 바닐라 라떼) | 4,300 | 4,800
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| Iced Cafe Latte (아이스 카페 라떼) | 3,800 | 4,300
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| Iced Cafe Americano (아이스 카페 아메리카노) | 3,300 | 3,800
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| Iced Coffee (아이스 커피) | 3,300 | 3,800
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| Iced Tazo Chai Tea Latte (아이스 타조 차이 티 라떼) | 4,800 | 5,300
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| Tazo Iced Tea (타조 아이스 티) | 3,300 | 3,800
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| Starbucks DoubleShot (Vanilla/Caramel/Coffee) | 4,300
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[edit] Criticism
Many people find Starbucks prices are high when compared to neighboring Japan. A cup of Starbucks coffee in Korea is par with the price for a cup of coffee at Starbucks in Japan. Conventional wisdom would dictate Korea's lower land and labor costs would mean a cheaper cup of coffee. However, The Economist's Starbucks Index indicates a cup of coffee at Starbucks in Korea is not unduly over valued.
Others find the coffee worth the price, considering local coffee is similarly pricey and generally watery in taste. Koreans have long drunk instant coffee and have not expected a lot from coffee houses in terms of quality. Starbucks usually has a selection of Korean books that come in once a week or so that work as a sort of mini library. Starbucks stores used to have two free newspapers as well (the Jungang Ilbo and the International Herald Tribune), but this was discontinued at the end of 2006.
Many wary travellers appreciate Starbucks for the quality of their bathrooms. Some newer Starbucks are in shared office spaces and share bathroom facilities. The quality of those bathrooms vary. However, many stand-alone Starbucks offer excellent bathroom experiences.
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